At 6'0", Jarl Allard has it all; a great attitude and rugged good looks that embodies the all-American, free-spirited style of James Dean. It was this look that captured the eye of Paul Marciano, President and Creative Director of GUESS?, Inc. He choose Jarl for the GUESS? advertising campaign shot in gorgeous Palm Springs and Laguna Beach, California, by renowned photographer, Dewey Nicks.

The GUESS? look and feel is all about youthfulness and mystery and the GUESS? model is portrayed as confident, spirited and sensuous -- Jarl embodies this and then some. A native of Norwich, England, Jarl, 26, has hazel eyes and brown hair with a sexy goatee. He never thought about modeling until a good friend, who was taking a photography class, persuaded him to pose for some pictures on the beach. This friend showed the photographs to an agency in London and the rest is model history.

Traveling all over the world, Jarl considers himself a nomad and currently lives between London and New York City. He enjoys traveling the most but not the long flights to and from random cities and airports. Constantly on the road, he spends much of his free time staying fit by running every morning and playing in a soccer league in London. He hopes to one day retire from modeling, buy a house in Norwich, and open an Outward Bound center.